what solutions do we provide?
Expert in hotel investment and operations advisory.
Specialized in hotel management and in developing business models tailored to each asset I work independently and
collaborate with other industry professionals according to the needs of each project.
Support provided to owners and investors throughout the entire investment cycle: from acquisition or repositioning, to operational stabilization and exit.
A practical hands-on and results-driven approach ensuring alignment between strategy and the operational reality of each hotel. I become personally involved in every project, ensuring transparency and confidence.
HOTEL CONSULTING
Design and development of hotel projectsfocused on profitability and real business feasibility
- Feasibility analysis for touristaccommodation projects.
- Design of hotel business models andbusiness plans. Positioning analysis and strategic definition.
- Market studies and hotel trends analysis asstrategic information for key decision-making.
- Product repositioning. Brand or operator change management.
- Identification of new revenue opportunities and optimization of existing areas.
- Interim Management. We provide temporaryon-site hotel management, with experts assuming key roles according to your
needs.
.
HOTEL ASSET MANAGEMENTWe supervise and evaluate your hotel’s management to ensure maximum efficiency and profitability.
- Support during hotel openings.
- Comprehensive operational analysis:evaluation of daily management, internal processes, and performance of each
department to identify strengths, weaknesses, and opportunities for
improvement. - Financial supervision and profitabilitycontrol: monitoring revenue, expenses, and margins, identifying deviations and
proposing key strategies to improve profitability without compromising service
quality. - Strategic recommendations to optimizeresults and service quality: review of cost structure, suppliers, and
operational efficiency, proposing concrete improvements that reduce expenses
and increase overall hotel performance. - Investment and strategic projectevaluation: advisory on investment decisions, renovations, or expansions.
- Long-term strategic planning andmonitoring.
HOTEL ACQUISITION AND SALE ADVISORYSupport in hotel transactions, assisting owners and investors in purchase, sale, merger, or operator change processes.
- Support in hotel transactions, assisting owners and investors in purchase, sale, merger, or operator change processes.
Commercial and strategic due diligence: financials, operational, and market analysis. - Asset market valuation.
Search and connection with investors,owners, and hotel operators. - Advisory support throughout the entire process, providing added value and hotel real estate know-how.
- Identification of rebranding and optimization opportunities.
- Long-term strategic planning and monitoring.
- TEAM
We love what we do and we do it with commitment to our clients’ projects. We are a multidisciplinary team of hotel experts. We have dedicated years of work to helping create profitable and successful hotel businesses. Our secret is working toward and believing in our objectives until we achieve them.
Pilar Monzón Trigo
Hotelier by vocation and passion. Expert inHotel Management and Investment | Independent Advisor
She was clear from the beginning. Shealways wanted to travel, meet people, and speak languages. That is how her
hotel career began.With more than 35 years leading hotels andinternational investment projects, PilarM combines operational, strategic, and
financial experience in brands such as Sheraton, InterContinental, The Luxury Collection, Express by Holiday Inn, Holiday Inn, DoubleTree by Hilton, Best Western, as well as Spanish groups such as HUSA Hoteles and Marbella Club Hotels.She has led hotel openings and works inconsulting, asset management, and investor advisory, optimizing business models
and developing high-impact projects in Spain, Portugal, the Middle East, and Africa.Since January 2026, she has been working asan independent advisor, managing her own portfolio of clients and projects.
Member of Mujeres en Hospitality and AEDH,promoting female leadership and professional excellence in the sector.
For 10 years, she was an AssociateProfessor in Hotel Management at Instituto de Empresa (IE).
After 30 years in hospitality, she stillloves this business. She believes there is still much to be done in the tourism sector, as businesses must continuously reinvent themselves.That is why she enjoys contributing tobuilding profitable hotels, with efficient and happy teams that create happy guests who always return. Sounds simple, right?
press room
News from our clients and projects
Alua Hotels and Resorts, Mallorca, Spain
Hosteltur Magazine, January 2018
DiG Publishing Lisbon 2017 & 2018
Cascais, 2017 & 2018
InterContinental incorpora un nuevo hotel en Estoril
Revista Gran Hotel, 12.03.2015
Cerberus, Oaktree y Orion calientan el Año Inmobiliario en la puja por el Hotel Arts
El Confidencial, 09.01.2015
The One Palácio de Anunciada, Lisboa
Publituris, Julio 2017
First InterContinental Hotel opens in Portugal
IHG Press Room, 08.07.2011
Porto ganha nova unidade de luxo a partir de Junho
Revista Publituris, 23.03.2011
Porto ganha nova unidade de luxo a partir de Junho
Revista Publituris, 23.03.2011
El Hotel InterContinental Madrid ficha a Pilar Monzón para el área de operaciones
El Economista.es, 05.12.2016
Nueva Directora de Marketing IHG
Revista Hosteltur, 03.07.2003
Sheraton Miramar Resort, El Gouna, Egypt
Daily News Egypt, 2012
