who are we?
Creating profitable hotel business.
We are a hotel team of experts managing changes on the hotel management.
We work for your business success, hotel based and in real business time.
CONSULTANCY
We create business models and business plans to deliver profitable hotels with the following solutions:
- Business model design. Hotel Positioning plans.
- Feasibility studies.
- Design and implementation of Sales and Marketing Plans.
- Re-positioning studies for hotel development. Identify opportunities of new hotel sales points. Re-branding project.
ASSET MANAGEMENT AND INTERIM MANAGERWe handle the daily operational work of the hotels to manage and control profit and efficiency of the business unit.
- Hotel Opening
- Asset Manager of the hotel. Responsible for one department. Responsible for one business area or a team.
- Asset manager. Audits on the management results of hotel brands operators to achieve the return of the investment for the owner of the unit.
- Quality control audit on hotel service procedures. Quality control of daily hotel operations.
- Tailor made hotel training.
WHAT DO WE DO?
We bring hotel expertise to independent hotels to achieve expected results. Our clients are owners/investors of small hotel units with little hotel experience. Our focus is unique and different in every hotel case. We work from the creation of the hotel concept up to the opening and management of the hotel business unit. We work in alignment with investors, throughout face-to-face meetings; analyzing the project, the market and the competition. Our work will contribute to the success of your business.
Market Study
Market study of the hotel current positioning or future market positioning you would like to achieve.
Preparation and delivery of a written document with the market analysis of the city, region or country as needed. This is a work of collection and compilation of consistent data from supply and demand for your destination. As well as competition track market share analysis. And market trends highlights.
Feasibility study
This is the analysis of a business idea to determine its feasibility.
This works includes the market and industry study, past, present and future projections for the industry. As well as a year on year financial forecast of the return of the unit and investment. The goal is to set the return of the investment level for the project.
Marketing Plan
This is a guide of strategies and sales and marketing actions for the return of your hotel investment.
We create a guide to manage your hotel business in the current markets. We deliver the document including the market study. It will also include sales strategies, segmentation, calendar and actions to implement in the forecasted year.
Change management
We help you to analyse products and services, to change brand names, hotel category. We can reposition your property, creating new hotel sales points. We are disruptive to be able to built new business.
We deliver an analysis of the product, brand or management company. We deliver the introduction of new sales points and hotel services. We help you with “what”, “how” and “when” in the change process. And we are able to deliver staff training along the project duration.
Hotel opening
A profitable hotel deserves a properly done hotel opening phase.
We can be part of your opening team. And we can be your entire opening team. We can work on the overall process or deliver one department responsibility: such as Sales, Marketing or Room Divisions.
This work is done based on the property, with regular visits to the site, personal meetings with investors. We will be reporting to them with the content and frequency tailor-made and consider necessary.
Asset Manager/Interim Manager
Do you need a manager during an specific period of time at your hotel?.
We can manage your hotel as per your needs. This service consists in the daily work of a hotel expert as responsible of the unit.
We will also provide frequent reports as per agreed.
Asset Management
To manage is to measure and in order to measure you have to control.
This work consists in controlling the quality of the current hotel management. It is done based on property with current visits and inspections to the hotel operations. We deliver a document with quality improvements, opportunities or business deviations from budget and plans. We compile advise and opportunities to improve management.
- TEAM
We love what we do. And we do it with the commitment to our clients. Basically we are a multidisciplinary hotel expert team. We have dedicated years of work to contribute in the creation of profitable and successful hotels. Our secret is hard work and to believe in our goals up to achieving them.
Pilar Monzón Trigo
Hotelier with vocation and passion.
It was clear for her since the beginning. She dreamed with travelling, meeting people and speaking languages. And that was the beginning of her career. Travel.
Her work took her out of Spain to Middle East, Europe and Africa. She learned about hotels in multicultural environments. She worked for international hotel brands such as Sheraton, Luxury Collection, InterContinental Hotels and Holiday Inn hotels. As well as Spanish brands like HUSA hotels and Marbella Club Resorts. In Portugal she worked as hotel consultant with an M&A firm. And simultaneously she was part of hotel openings as an independent expert.
During 2019 and until COVID19, she was COO at Hotel Collection International, directing the hotel operations for 12 units in Spain, Belgium and Georgia.
She has being an associated teacher for hotel management at the Instituto de Empresa Business School in Madrid.
She has an Executive Master in Tourism Management by the Instituto de Empresa, Madrid. She is holding a diploma in Tourism and Business Administration by the Complutense University in Madrid.
She loves this industry after more than 25 years on the business. And she strongly believes there is still so much to do in the hotel industry. Because world is changing and business are in continuous evolution.
This is why she likes contributing to create profitable hotels. With efficient and happy teams, to deliver happiness to clients who return back again to our hotels. It looks simple, isn´t it?.
press room
News from our clients and projects
Alua Hotels and Resorts, Mallorca, Spain
Hosteltur Magazine, January 2018
DiG Publishing Lisbon 2017 & 2018
Cascais, 2017 & 2018
InterContinental incorpora un nuevo hotel en Estoril
Revista Gran Hotel, 12.03.2015
Cerberus, Oaktree y Orion calientan el Año Inmobiliario en la puja por el Hotel Arts
El Confidencial, 09.01.2015
The One Palácio de Anunciada, Lisboa
Publituris, Julio 2017
First InterContinental Hotel opens in Portugal
IHG Press Room, 08.07.2011
Porto ganha nova unidade de luxo a partir de Junho
Revista Publituris, 23.03.2011
Porto ganha nova unidade de luxo a partir de Junho
Revista Publituris, 23.03.2011
El Hotel InterContinental Madrid ficha a Pilar Monzón para el área de operaciones
El Economista.es, 05.12.2016
Nueva Directora de Marketing IHG
Revista Hosteltur, 03.07.2003
Sheraton Miramar Resort, El Gouna, Egypt
Daily News Egypt, 2012
